What Is Digital Marketing?
Digital marketing is basically the part of advertising which use online and web-based digital technologies like desktop computers, hand held devices and other electronic media and platforms like the internet to advertise products and services to consumers. It can also be defined as the use of technology in order to acquire new clients, enhance existing client base, market a product or service, or facilitate communication between clients and marketers. Digital marketing through the internet has gained immense importance especially among small and medium scale businesses in the last few years. It allows the business owner to increase their customer base, drive more sales, and cut costs associated with direct mail, telemarketing, and other conventional forms of advertisement. In fact, it has even replaced many traditional marketing practices. Let us look at what a digital marketing agency does in a nutshell.
There are various digital marketing strategies like SEO (Search Engine Optimization), SMO (Social Media Marketing), and PPC (Pay Per Click) and the list can go on. But in essence, these strategies are meant to build your brand by driving more traffic to your website from search engines. The traffic that you get will convert into leads or sales which will in turn help you increase your profits. However, this is not as easy as it sounds.
Your online business will need to have high quality content in order to attract potential customers and keep them coming back for more. You must then employ the services of digital marketing channels such as Google AdWords, Facebook Ads, Twitter Ads, banner ads and other Pay Per Click advertising. You can also use websites like Flippa, Bidvertiser, Yahoo!
Once you have high quality content and a number of high-converting digital channels, your next step will be to get targeted traffic to your site. One effective way to do this is to use social media platforms such as Facebook, Twitter, LinkedIn, and Foursquare. In order to spread the word about your business, you should start an event and invite your contacts to join. You can also post on blogs and forums relevant to your business. It is important that you do not abuse social media platforms by posting ads in inappropriate areas.
When your campaign starts, you will be able to gather leads through organic search. You should try to optimize each social media channel based on keywords so that you can reach your audience. If you want to reach a wider audience and convert them into leads, then it is better to follow up with pay-per-click advertising. However, this is not always necessary if you have high quality content and a good understanding of organic search and digital channels.
Mobile devices such as smart phones, tablets, and Windows Mobile devices have changed the way people communicate with one another. As such, your advertising campaign must also consider changing its focus from traditional methods to mobile advertising. If you have an in-house social media team, you can create a special campaign for your brand and include it on your mobile marketing app. In this manner, you will be able to reach your audience in different ways and at different times. This will increase your chances to make more sales.